AI startup Simile completes $200 million Series B funding round with a valuation of $2 billion

According to TechCrunch, AI startup Simile completed a $200 million Series B funding round at a valuation of $2 billion just five months after finishing a $100 million Series A funding round, led by Greenoaks, with participation from Index Ventures, Hanabi, Bain Capital Ventures, A*, Factory, Definition, and CVS Health Ventures, with CVS also being a major client of Simile.

Simile was founded by Stanford PhD Joon Sung Park, whose doctoral project "Smallville" allows AI agents to simulate human life. The company claims its goal is to "accurately and honestly simulate all 8 billion people on Earth," by simulating users for marketing and product research.