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hot_img ByteDance adjusts ToB architecture: Feishu product line merged into Doubao, GTM integrated into Volcano Engine

According to exclusive reports from Titanium Media, ByteDance released an internal email on July 30, announcing the integration of the Feishu product team and the Doubao product team to form a new Doubao product team, which will be unified under the leadership of Doubao head Zhao Qi, while Feishu head Xie Xin will report to Zhao Qi. In terms of the GTM system, the Feishu GTM team will integrate with the Volcano Engine team to establish a new ToB GTM organization called the "Creativity Service Platform," which will be responsible for the marketing, sales, and customer service of ByteDance's MaaS and SaaS cloud services, led by Volcano Engine head Tan Dai, with Feishu sales head Lin Chan and Feishu strategy and marketing head Shi Zhijun reporting to Tan Dai.This integration is the largest adjustment to ByteDance's ToB business since it implemented business segmentation in 2021. After the reorganization, Feishu's products and services will remain unchanged, and Feishu will collaborate more deeply with Doubao on productivity scenarios. The Doubao enterprise version, developed with deep involvement from the Feishu product team, has already begun internal testing among some Feishu clients. Feishu currently covers over 10 million enterprise users, and this integration will further enhance the integrated collaborative capabilities of the ToB business.
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