douyin

According to an exclusive report from "Du Jia," Douyin is currently testing exclusive interactive props for short drama scenes. Viewers can spend platform diamonds to send these props, which will trigger corresponding interactive effects in the short drama, allowing viewers to transition from simply "watching the drama" to paying for participation in the storyline.The report indicates that some short dramas will display entrances for props like "Iron Sand Palm · 1 Diamond" at key conflict points in the plot, with 1 diamond approximately equal to 0.1 yuan. This model opens up an interactive tipping monetization channel beyond traditional full episode unlock payments, advertisements, and short drama cards. In terms of industry background, current short drama revenue is highly concentrated among a few hit titles, putting significant pressure on small to medium projects to recoup costs, while one-time full episode payments filter out users who are only willing to make small payments. Prop payments will connect live tipping capabilities to short drama content, aiming to tap into the fragmented consumption potential of existing users.The report also warns that low-threshold props may provoke controversies related to deliberately creating conflicts and inducing consumption, requiring the platform to maintain ongoing regulation.

On the evening of October 27, Li Liang, Vice President of Douyin Group, responded on Weibo to media person and financial observer Qin Shuo's statement about "the Byte Time of China's Internet," calling it "extremely unrigorous and purely nonsense." Li Liang stated that no company can become the "xx time of China's Internet"; instant messaging has a relatively stable moat due to relationship chains, while short dramas and short videos belong to a fully competitive market with rapidly changing dynamics. He also mentioned that Tencent's growth rate in short dramas and short videos far exceeds that of Douyin and Hongguo, and that instant messaging, gaming, e-commerce, and music occupy a significant amount of user time. He later posted that Qin Shuo's analysis contains several fundamental common sense errors.On the 26th, Qin Shuo published an article on his public account "Qin Shuo's Circle of Friends," citing QuestMobile data from a Nomura Securities report, stating that in July 2026, Douyin surpassed WeChat for the first time among the top 50 apps in China by mobile internet usage time, accounting for 19.4%, while WeChat accounted for 18.8%; the share of Byte's apps was 40.9%, and Tencent's was 29.1%. He questioned whether, despite WeChat's daily active users still exceeding Douyin's, China's Internet is shifting from Tencent time to Byte time, and from WeChat time to "Douyin + Hongguo time." This morning, Qin Shuo posted on social media that in the relevant rankings for August 2026, Byte's share was 41.8% and Tencent's was 28.6%, a difference of 13.2 percentage points. He believes that "Byte time" is a summary of Byte's total usage time share exceeding 40%, which is "a very realistic fact," while emphasizing that the share of user time does not equate to the share of user value.On the same day, Hongguo Short Drama, a platform under ByteDance, issued a statement saying that the claims circulating online about "annual revenue approaching 40 billion yuan" and "this year's revenue reaching 42 to 45 billion yuan" are inaccurate, and that the related comparisons, calculations, and extended interpretations lack factual basis. They stated that most of the current revenue continues to be used for content creator revenue sharing, copyright guarantees, and support for high-quality content. Data from third-party institutions shows that as of July 2026, Hongguo Short Drama had 168 million daily active users, a year-on-year increase of 107%. On October 19, Liu Xing, head of public relations at Doubao, responded to the claim that "over half of the domestic computing power is used to create feel-good dramas," stating that the data is unreliable, and that for Byte, only about 10% of the company's total computing power is used for training and inference of video generation models.

According to "Du Jia," the Kuaishou App has officially launched an independent platform and entry called "Kuaishou Interactive Content World." Most of the light interactive works on the platform are produced using Vibe Coding, allowing creators to describe their ideas in natural language, with AI generating code and quickly iterating demos, enabling the creation of interactive narratives and simulation mini-games that can be launched without mastering complex programming."Du Jia" states that this entry is separate from the conventional short video information flow and serves as an independent container specifically for interactive content. The homepage displays works in a card format, divided into popular and latest sections, with examples including the AI interactive narrative "Odyssey: Choices," as well as short gameplay like Marble Challenge and Gravity Slingshot. For instance, in "The Fisherman Never Goes Empty," users can complete actions such as casting a line, waiting for a bite, and reeling in, while utilizing features like the side mall, encyclopedia, and achievements.The report mentions that personal pages will retain access records, with each interactive content labeled with the creator ID and browsing data. Douyin's interactive space and interest cards, Bilibili's Toy, Xiaohongshu's RED Skill, and Hongguo's short drama parallel world have previously entered the market. Kuaishou has adopted an independent homepage and personal center loop, with the article noting that the platform is still in its early stages, with a relatively small content pool and fewer categories.

At the 2026 Wonderful and Marvelous Night co-hosted by Douyin and Beijing Satellite TV, the founder of Film Hurricane, Pan Tianhong, demonstrated a world model. This model can generate an explorable virtual environment based on text descriptions, allowing users on-site to roam within the generated scenes and continue inputting commands to modify the visuals.Bloomberg reported in September this year that ByteDance is developing a real-time spatial video model based on the video generation model Seedance, supervised by founder Zhang Yiming, with a potential launch as early as October. Related directions include cloud generation, Pico headsets, and Douyin creator tools. ByteDance has not officially confirmed whether this demonstration is the same product as the project, nor has it disclosed the product name, launch time, or detailed performance data.

Mr. Li Yi, a Douyin user, posted a video on social media stating that on June 10 of this year, he downloaded a fake wallet from the official Huawei store, which led to the exposure of his mnemonic phrase and the theft of 177,473 USDT.According to his description, the hacker changed the permissions of his wallet address to multi-signature, and then implemented a secondary scam under the pretext of unlocking it for spending money. After the victim transferred funds, all USDT in the address was transferred away.Mr. Li Yi claimed that after he released the video exposing the app, the download volume of the app in the official store plummeted. The hacker repeatedly gathered internet trolls to report his video, causing it to be forcibly taken down, and privately attempted to negotiate a conditional agreement to delete the video.He also stated that after conducting a private investigation, he learned that the scam app had five servers set up in Hong Kong, paying to have the app listed in the Huawei official store and to boost its ranking, causing a large number of victims to download it first in searches. Due to relevant bans in mainland China, related wallet apps cannot be normally launched in the store, so any app that cannot be launched but does exist in the store may be a counterfeit scam app.

On September 30, according to Yicai, Doubao, a subsidiary of ByteDance, announced that users can complete travel needs such as flight bookings, train ticket purchases, ride-hailing, and route navigation through Doubao. Users only need to describe their needs in natural language, such as "Help me book a flight from Beijing to Shanghai tomorrow" or "Call a car to Capital Airport," and Doubao can recognize the intent and invoke the corresponding services without switching between multiple applications.In terms of cooperation, Doubao collaborates with Flight Butler and High-speed Rail Butler to support flight inquiries, price comparisons, online bookings, and order management; it partners with ride-hailing platforms like Caocao Travel, and collaborates with navigation platforms like Baidu Maps. This news was reported by journalist Lü Qian, edited by Yu Jian.

Douyin Group officially launched the "Free Short Drama" App, featuring a vast array of free short dramas, with the slogan "Free Short Dramas, Great Shows Always On." The content covers popular themes such as urban passion, sweet romance, workplace relationships, comebacks, and fantasy adventures. Previously, Douyin Group had released three short drama Apps: Hongguo Free Short Drama, Xianling Free Short Drama, and Muye Free Short Drama, not counting the comic drama App Hongguo Comic Drama, making this the fourth independent short drama App.The product offers two ways to find dramas: an immersive vertical scrolling single-column information flow (binge-watching mode) and a theater section (category filtering, drama library browsing). The playback page supports likes, favorites, full series access, and speed playback. The theater features tags for new dramas, small characters, tragic romances, modern love stories, and filters for historical background and thematic plots. It includes a built-in coin reward system, where new users can sign in and complete drama-watching tasks to earn coins that can be exchanged for cash and support withdrawals via Alipay, with no membership payment options, adopting a free plus ad incentive model.

Nomura's "China Internet and New Media" monthly research report shows that in July, Douyin's average monthly usage time per user surpassed WeChat for the first time, becoming the top app in terms of usage time in the country.

Douyin is currently conducting an internal test of the AI Workshop, aimed at ordinary creators and developers, providing a complete link from AI application building, debugging, and operation to platform distribution, deeply integrating with Douyin's internal traffic system. The AI development framework, interface capabilities, and cloud storage services are all built into the creator's backend.The Douyin App's recommendation page has added a new content form interest card, used to showcase AI applications created in the AI Workshop. Users can directly interact with these cards while browsing the recommendation page, without needing to switch to a mini-program or leave the main app, allowing them to complete Q&A queries, fun interactions, and light tool experiences within the information flow. The interest card relies on Douyin's personalized recommendation distribution, supporting custom gameplay and styles.Creators who do not understand coding can use natural language to describe their ideas for building, while technically skilled developers can modify underlying files for deep customization. Debugging, real-device preview, and publishing can all be completed in the same environment. The produced works can be directly converted into interest cards for placement in the recommendation stream. This product is currently in the invitation-only internal testing phase.

Starting from August 10, hotel orders placed through the Doubao entrance that redirect to Douyin Laike will begin to execute independent rates, with a software service fee of 11.4%, a payment processing fee of 0.6%, and a comprehensive rate of approximately 12%. This policy is implemented based on the "2026 Douyin Life Service Platform Specific Channel Software Service Fee Policy Explanation" released by the Douyin Life Service Learning Center on July 27, and is effective from August 10, 2026.According to industry insiders, the relevant notification has been communicated to merchants through the Douyin Laike backend. The software service fee is based on the "actual amount paid by the user plus platform general coupons and other subsidies." Specific channels include Doubao, and the specific rates are implemented based on differentiated standards according to merchant type, product category, and transaction channel. Whether an order belongs to a specific channel is subject to the display on the settlement statement.

The Hurun Research Institute today released the "2026 Hurun Quality Life Report for High Net Worth Individuals in China," which states: "The commonly used information platforms are Xiaohongshu and Douyin, the commonly used AIs are DeepSeek and Doubao, and the most followed financial bloggers are Wu Xiaobo Channel, Xiao Lin Says, and Ren Zeping."61% of the surveyed high net worth individuals frequently use Xiaohongshu for information, which is 13 percentage points higher than Douyin. 32% of high net worth individuals frequently watch WeChat Video Accounts, and 24% frequently watch Bilibili. The enthusiasm for Eastmoney and Zhihu exceeds 20%, while Tonghuashun and Wind Info receive 14% enthusiasm.By age group, over 70% of U25 individuals use Xiaohongshu and Douyin as their most common information platforms, while U40 and those over 45 prefer to use Video Accounts. The audience for professional investment software like Eastmoney, Wind Info, and Tonghuashun is mainly U35 and U40.The top three financial bloggers that high net worth individuals most frequently follow are Wu Xiaobo Channel (38%), Xiao Lin Says (23%), and Ren Zeping (17%).The most commonly used AI assistants among the surveyed high net worth individuals are DeepSeek and Doubao. By age group, U25 most frequently uses ChatGPT, while U30, U35, U40, and U45 predominantly use DeepSeek, and respondents over 45 most frequently use Doubao.

According to the Securities Times, Douyin released the "Douyin Community Financial Industry Convention (Trial)," which mentions, "It is prohibited to package and publish illegal financial content related to virtual currency exchange business, providing information intermediary and pricing services for virtual currency transactions under the concepts of blockchain, digital assets, etc.; it is prohibited to analyze or predict individual stock buying and selling prices, promote future trends, provide investment consulting advice, and other illegal stock recommendation behaviors in the name of popular science."

ChainCatcher news, according to the software page, the topic "What is a stablecoin" has topped the Douyin hot search list with a popularity of 12.125 million.

ChainCatcher news, according to Slow Mist CISO 23pds, Slow Mist received an emergency call last night, reporting that a certain investor's cold wallet containing 50 million RMB worth of cryptocurrency was completely drained. The investor's "cold wallet" was purchased through Douyin, and the private key was stolen at the moment of its generation, with the massive assets washed away through Huiwang within a few hours. 23pds warned that investors must purchase cold wallets through official and legitimate channels, as 99% of the so-called "brand new and unopened" or "special price flash sales" cold wallets online are fake and likely tampered with.

ChainCatcher news, according to the Douyin hot topics page, "What happened to Ethereum's 40% surge in 3 days" tops the Douyin hot list.

ChainCatcher news, according to Douyin hot list data, the topic "Trump issues virtual currency, surging 1250% during trading" has entered the Douyin social list TOP2. The related content is "The elected President of the United States, Trump, announced the launch of his personal Meme coin TRUMP on his social media account. After the launch of this Meme coin, the market reacted enthusiastically, with Huobi reporting a surge of up to 1250% after the TRUMP token went live, priced at 21 USDT."

ChainCatcher news, according to Jinshi reports, there are claims that a large number of user videos displaying IP locations as the United States, the United Kingdom, Russia, Thailand, and other places can currently be found on Douyin. In response, Li Liang, Vice President of Douyin Group, stated that having an overseas IP does not mean being an overseas registered user."Additionally, we have found that many people are taking advantage of this situation, copying videos to impersonate foreign users, especially some black market groups trying to gain followers and maintain accounts. These accounts are somewhat difficult to identify, and we have been actively addressing this issue over the past few days, having already dealt with more than 10,000 accounts impersonating foreign users."

ChainCatcher news, as Bitcoin breaks through the $100,000 mark, a 6-hour course offered by Tsinghua University revealing knowledge related to Bitcoin has attracted widespread attention, ranking fifth on Douyin's hot search list.

ChainCatcher news, according to the page, searching for "Bitcoin" in the Douyin App can no longer display market data, only retaining the risk warning "According to relevant national regulations, unofficial virtual currencies do not have the same legal status as legal tender, please invest cautiously."