marketing

Bitcoin hardware wallet manufacturer Trezor has warned that its third-party marketing platform Brevo, used for sending newsletters, experienced a data breach, with attackers using the platform to send phishing emails to 347,000 Trezor customers. The attackers sent emails using Trezor's domain, making the phishing attempt more deceptive, with malicious links encouraging users to download applications and enter wallet backups.Trezor stated that it shut down the domain at the DNS level within 20 minutes to prevent the links from remaining active, but approximately 2,500 people had already clicked on them. Trezor has suspended its Brevo account to stop further emails from being sent and emphasized that other Trezor systems were not affected aside from the marketing platform, while reminding users that Trezor never asks customers for wallet backups.Prior to this incident, Trezor disclosed last month that its third-party fulfillment partner ShipMonk was attacked, resulting in the data breach of 11,742 customers; last week it also reported that the names, emails, phone numbers, shipping addresses, and order numbers of another 67,000 U.S. customers were exposed in the breach. This year, cryptocurrency wallet Ledger's payment processor Global-e and wallet provider SafePal have also experienced data breaches, with approximately 39,800 customers' order information at SafePal being accessed without authorization.

According to Caixin, the "Management Measures for Online Marketing of Financial Products" jointly issued by the central bank and eight ministries will officially take effect on September 30, 2026. The measures aim to clarify the boundaries between finance and technology, and do not completely prohibit the online promotion of financial products, but rather provide specific guidance and regulations for marketing activities. It is specified that marketing financial products through public accounts, live broadcasts, and short videos should be conducted on the self-operated platforms of financial institutions or on accounts legally established by financial institutions on third-party internet platforms.In addition, marketers must be employees of financial institutions, possess qualifications for engaging in related business, and obtain authorization and consent from financial institutions. This means that if Key Opinion Leaders (KOLs) want to promote financial products, they must be certified to do so.

According to ChianCatcher news, reported by The Information journalist Yueqi Yang, the annual revenue of the prediction market platform Kalshi has exceeded $4 billion, doubling from two months ago, and is currently seeking to raise a new round of financing at a valuation of $40 billion, a significant increase of 82% from its valuation of $22 billion during the Series F financing in May.In addition, the company has recently invested heavily in marketing, with reports indicating that Kalshi's operating expenses in June reached $300 million, mainly related to marketing promotions.

According to Jinshi reports, SK Hynix officially launched its marketing process for its U.S. stock listing this Monday, aiming to leverage investors' continued enthusiasm for the memory chip sector to advance its trading on U.S. exchanges.According to the filing documents, SK Hynix plans to issue approximately 17.79 million shares of common stock corresponding to American Depositary Receipts. Based on last Friday's closing price in the Korean market, the scale of this issuance is approximately $28 billion. As a leading supplier of HBM chips, SK Hynix's listing in the U.S. opens up efficient financing channels for the company.According to previously disclosed regulatory documents, SK Hynix expects its American Depositary Receipts to officially begin trading on July 10 (this Friday). Based on the current proposed issuance scale, this ADR sale will rank among the top three largest IPOs in history (the specific amount depends on the exchange rate), potentially rivaling the $29.4 billion IPO scale set by Saudi Aramco in 2019.

A Massachusetts judge approved a revised complaint submitted by the state attorney general against the prediction market platform Kalshi on Tuesday. The new complaint accuses Kalshi of illegally offering sports betting without the permission of the state's betting commission and allegedly attracting users under the age of 21 to participate in betting through marketing on college campuses.The state had previously issued a preliminary injunction against Kalshi, suspending its sports event contract business. However, the Commodity Futures Trading Commission (CFTC) had previously submitted a brief to the court supporting Kalshi, arguing that federal agencies have exclusive jurisdiction over prediction markets and are not subject to state-level regulation. Additionally, several traditional betting organizations in the U.S. are lobbying Congress to explicitly prohibit such sports-related event contracts in the Digital Asset Market Clarity Act (CLARITY Act).

According to BBX data, last weekend Japan's largest financial group completed the most important cryptocurrency acquisition, and U.S. bipartisan senators launched a new regulatory offensive against prediction market platforms. The core developments are as follows:SBI Holdings, Inc. (Tokyo Stock Exchange: 8473) announced the acquisition of the Japanese cryptocurrency exchange Bitbank (privately held) for approximately $289 million. After the transaction is completed, SBI's cryptocurrency business will surpass all competitors, creating Japan's largest cryptocurrency exchange. SBI Holdings is one of Japan's largest independent financial services groups, already owning cryptocurrency-friendly network bank SBI Shinsei Bank, cryptocurrency asset custodian SBI Digital Asset Holdings, and multiple Bitcoin mining and cryptocurrency venture capital investments. Bitbank is one of Japan's largest spot BTC exchanges and holds an official cryptocurrency exchange license from the Financial Services Agency (FSA) of Japan. This acquisition marks a shift for traditional Japanese financial institutions from "strategic trial" in the cryptocurrency sector to "scale acquisition dominance," alongside the joint stablecoin plan of the three major banks: Mitsubishi UFJ ($MUFG), Sumitomo Mitsui ($SMFG), and Mizuho ($MFG) (targeting March 2027), forming the most intensive wave of cryptocurrency layout in Japan's financial industry by 2026.U.S. Senators John Curtis (Republican, Utah) and Adam Schiff (Democrat, California) reported on June 28 that they jointly sent a letter to the CFTC, urging it to conduct a formal investigation into the prediction market platform Polymarket (privately held), citing a "concerning" investigative report regarding Polymarket's "deceptive marketing" practices, which accused it of systematic misleading in user acquisition and risk disclosure. This is the third regulatory offensive against prediction market platforms initiated by Congress this year (previously, the House Oversight Committee launched an insider trading investigation on May 22); the two senators come from different parties, which is significant. For Robinhood Markets, Inc. (NASDAQ: $HOOD), this investigation poses indirect pressure—Robinhood's prediction market/event contract business (which achieved a record daily trading volume in June) faces the same regulatory qualitative disputes as Polymarket; however, Robinhood's defensive advantage lies in its ongoing application for a CFTC Designated Contract Market (DCM) license, providing a clearer compliance path compared to Polymarket.

Bitcoin mining company and AI infrastructure company IREN announced that it has acquired the creative and media agency Awaken, which focuses on content strategy and brand building for high-growth companies.According to the announcement, some core members of Awaken will join IREN, including Awaken founder and CEO Chris Parker, who will be responsible for IREN's overall branding and marketing strategy.IREN co-founder and co-CEO Daniel Roberts stated that as the company continues to expand into new markets and customer bases, the importance of brand awareness and user engagement is increasing. The Awaken team has long been a trusted partner of IREN, and internalizing these capabilities is a natural step in the company's expansion process.

According to CoinDesk, Crypto.com announced that its Chief Marketing Officer Steven Kalifowitz will officially step down on June 30 and subsequently take on the role of CEO advisor.During his nearly six-year tenure, Kalifowitz led the company’s investment of over $1 billion in brand marketing and partnerships, helping Crypto.com grow from a trading app to a globally recognized crypto brand. This includes a $700 million, 20-year naming rights partnership (Crypto.com Arena) and a $100 million advertising campaign in collaboration with Matt Damon.In addition, the company has also established high-exposure partnerships with Formula 1, UFC, and others. This personnel change marks a phased adjustment in Crypto.com's brand strategy.

The People's Bank of China and seven other departments jointly issued the "Management Measures for Online Marketing of Financial Products," which will be implemented starting September 30, 2026, to systematically regulate online marketing activities for financial products. The measures specify that only approved financial institutions and their self-operated platforms, as well as entrusted third-party internet platforms, may engage in online marketing of financial products, prohibiting the provision of online marketing services for illegal financial activities such as illegal fundraising, virtual currency issuance and trading, and illegal foreign exchange margin trading.The measures put forward detailed requirements regarding the authenticity of marketing content, risk disclosure, algorithm recommendations, pop-up advertisements, account naming, trademark usage, cooperation models, and the protection of data and personal information, and clarify the regulatory responsibilities and penalties for financial management departments, internet information, telecommunications, and market supervision departments.

According to CoinDesk, in the past year, several senior executives from Coinbase's marketing team have joined OpenAI, including former Chief Marketing Officer Kate Rouch, Head of Integrated Marketing Sarah Russell, and Head of International Marketing Elke Karstens.In addition, several former employees of Coinbase have also transitioned to the AI field, including positions in policy, product, and data. Coinbase stated that the team size exceeds 150 people, and the personnel changes are considered normal.

Base Marketing Director Sarah Wolf tweeted that she will officially leave Coinbase after nearly five years of work. She joined Coinbase in 2023 as the first Builder Marketer, participating in and promoting Base from its initial small pizza party to an active builder community covering 52 countries.Sarah Wolf stated that after leaving, she will join Anthropic to be responsible for startup marketing, expressing her anticipation to support the startup ecosystem built around Claude.

According to tracking data from the Web3 asset data platform RootData X, in the past 7 days, the Asian cryptocurrency marketing agency Mango Labs has gained the most new followers among X (Twitter) top personalities. New influential figures following this project include Australian lion BroLeon (@BroLeon), crypto KOL Yuyue (@yuyue_chris), and Crypto Brave (@cryptobraveHQ).In addition, the project with the most followers among X top personalities also includes Megapot.

Hotcoin and the AI trading platform OLAXBT will launch a joint marketing campaign from November 18 to 21. The event, themed "Green Movement for the Future, New Era of AI Trading," will feature three multilingual live broadcasts covering the Chinese, English, and Korean markets.The live broadcasts will provide an in-depth analysis of OLAXBT's financial data layer NEXUS and core MCP technology, along with localized case demonstrations, interactive Q&A sessions, exclusive registration benefits, and a lottery segment. Viewers can watch the broadcasts simultaneously on platforms such as Hotcoin Live, X, YouTube, Sidekick, and Loopspace.This collaboration aims to leverage advanced AI trading technology for user benefits, helping users seize opportunities in the market and jointly shape a smarter and more efficient trading future.

ChainCatcher news, Uniswap founder Hayden Adams stated that decentralized exchanges (DEX) and automated market makers (AMM) have been able to provide free listing, trading, and liquidity support for any asset. He pointed out that if a project chooses to pay high listing fees to centralized exchanges (CEX), its true purpose is more about marketing promotion rather than a necessary demand at the market structure level.Hayden emphasized: "The development of DEX and AMM allows anyone to freely create markets, and we are proud to play a role in achieving this goal."

ChainCatcher news, Conflux co-founder Forgiven expressed views on USDe under Ethena Labs, stating that USDe is essentially a financial certificate rather than a stablecoin. Some users also pointed out that USDe is a Hedge Fund Product, but it comes with a rebase mechanism that can always anchor its NAV to 1 dollar. "USDe is a stablecoin" is the biggest misalignment in marketing narrative positioning, which is certainly intentional, as it can attract more use cases, such as payments, trading pairs in dollars, and margin trading. But the reality is that USDe is a radical financial product innovation.Today, Equation News founder Vida stated that the source of this massive liquidation may be "USDe arbitrageurs' circular loan positions being forcibly liquidated," leading to a decline in the collateral capacity of USDe as a unified account collateral, triggering more positions of market makers using USDe as margin to be forcibly liquidated. Subsequently, Ethena released a reserve proof in response to market doubts, stating that USDe still has about 66 million dollars in excess collateral.