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first_img Ripple has reached a multi-year partnership with the University of Florida, and the XRP logo will appear on the field

Ripple has reached a multi-year marketing partnership with the University of Florida, and the XRP logo will appear at Ben Hill Griffin Stadium, on digital platforms, and on Gainesville event branding starting this football season. The University of Florida Athletic Department officially announced the news on Friday.In addition to brand exposure, Ripple has also committed to providing financial and technological education support for University of Florida student-athletes and the broader campus community, covering both traditional finance and digital assets. University of Florida Athletic Director Scott Stricklin stated that Florida has a long history of embracing innovation and technology, and Ripple has become an innovative leader in the fintech space, looking forward to XRP joining Gator Nation.This is Ripple's latest foray into college sports marketing, having previously signed a multi-year agreement with the University of Kansas earlier this year to feature the XRP logo on Jayhawks basketball team jerseys. At the time of the announcement, the price of XRP was approximately $1.41, up 0.6% in 24 hours, and up about 34.9% over the past 30 days, but still down about 49.8% over the past year. Additionally, demand for spot XRP ETFs has recently cooled, with fund flows remaining flat on September 4, with a cumulative net inflow still around $1.6 billion.

first_img Circle becomes the front sponsor of Chelsea, and the USDC logo will appear on the jersey

Stablecoin issuer Circle has reached a sponsorship agreement with Premier League giant Chelsea, becoming its chief partner and official shirt front sponsor. According to news released on Friday, Circle and the USDC brand logo will appear on the jerseys of Chelsea's men's, women's, and youth teams starting from the 2026/27 season. Circle stated that stablecoins are moving from early adoption to mainstream, bringing USDC to one of the largest global stages in sports, reflecting the scale and ambition of this opportunity.Circle CEO Jeremy Allaire stated that USDC is built on the idea that "currency should operate seamlessly for everyone around the world, just like the internet," and the partnership with Chelsea connects a global sports community based on the same borderless vision. Chelsea chairman Jason Gannon noted that this collaboration places Chelsea at the forefront of the digital evolution in football. The specific amount and duration of the agreement have not been disclosed.This collaboration comes as the crypto industry rebuilds its sports sponsorship landscape following a market downturn in 2022. Previously, Crypto.com secured a 20-year naming rights deal for the former Staples Center for $700 million, and OKX had also partnered with Manchester City. In June of this year, the UK's Financial Conduct Authority warned Premier League and other football clubs to be cautious of sponsorship agreements with unauthorized crypto companies, while Circle holds an electronic money institution license from the UK FCA. Chelsea will debut the jerseys featuring the Circle and USDC logos in their home match against Brighton on Sunday.
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