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first_img Ripple has reached a multi-year partnership with the University of Florida, and the XRP logo will appear on the field

Ripple has reached a multi-year marketing partnership with the University of Florida, and the XRP logo will appear at Ben Hill Griffin Stadium, on digital platforms, and on Gainesville event branding starting this football season. The University of Florida Athletic Department officially announced the news on Friday.In addition to brand exposure, Ripple has also committed to providing financial and technological education support for University of Florida student-athletes and the broader campus community, covering both traditional finance and digital assets. University of Florida Athletic Director Scott Stricklin stated that Florida has a long history of embracing innovation and technology, and Ripple has become an innovative leader in the fintech space, looking forward to XRP joining Gator Nation.This is Ripple's latest foray into college sports marketing, having previously signed a multi-year agreement with the University of Kansas earlier this year to feature the XRP logo on Jayhawks basketball team jerseys. At the time of the announcement, the price of XRP was approximately $1.41, up 0.6% in 24 hours, and up about 34.9% over the past 30 days, but still down about 49.8% over the past year. Additionally, demand for spot XRP ETFs has recently cooled, with fund flows remaining flat on September 4, with a cumulative net inflow still around $1.6 billion.

first_img Circle becomes the front sponsor of Chelsea, and the USDC logo will appear on the jersey

Stablecoin issuer Circle has reached a sponsorship agreement with Premier League giant Chelsea, becoming its chief partner and official shirt front sponsor. According to news released on Friday, Circle and the USDC brand logo will appear on the jerseys of Chelsea's men's, women's, and youth teams starting from the 2026/27 season. Circle stated that stablecoins are moving from early adoption to mainstream, bringing USDC to one of the largest global stages in sports, reflecting the scale and ambition of this opportunity.Circle CEO Jeremy Allaire stated that USDC is built on the idea that "currency should operate seamlessly for everyone around the world, just like the internet," and the partnership with Chelsea connects a global sports community based on the same borderless vision. Chelsea chairman Jason Gannon noted that this collaboration places Chelsea at the forefront of the digital evolution in football. The specific amount and duration of the agreement have not been disclosed.This collaboration comes as the crypto industry rebuilds its sports sponsorship landscape following a market downturn in 2022. Previously, Crypto.com secured a 20-year naming rights deal for the former Staples Center for $700 million, and OKX had also partnered with Manchester City. In June of this year, the UK's Financial Conduct Authority warned Premier League and other football clubs to be cautious of sponsorship agreements with unauthorized crypto companies, while Circle holds an electronic money institution license from the UK FCA. Chelsea will debut the jerseys featuring the Circle and USDC logos in their home match against Brighton on Sunday.

Data: Bitcoin has entered the late-stage bear market compression phase, but the real demand signals have not yet appeared

Glassnode published a market perspective stating that Bitcoin is currently caught between the median realized price (around $63,000) and the cost basis of short-term holders (around $68,700). Spot trading volume has hit its lowest level since 2019, and the market is in an extremely quiet compression state. Despite core inflation falling to 2.5% in July and the stock market reaching new highs, Bitcoin has shown almost no reaction and even weakened, indicating a clear lack of demand.On the other hand, selling pressure is easing: profit supply is approaching the past bear market bottom area, the seller exhaustion indicator has hit a cycle low, and the adjusted SOPR has been rejected near the breakeven line nine times. Meanwhile, buyers continue to be absent, with minimal net inflows into ETFs, and coins are still flowing into exchanges; however, derivatives leverage has already massively gone long, with open interest relative to trading volume being high, and the order book's buy side is also thinning. Glassnode believes that the key observation points are the upper level of $68,700 and the lower level of about $58,500: effectively standing above the former with accompanying volume and ETF inflows recovering may confirm improvement, while losing the latter could easily lead to accelerated declines under thin buy support and crowded longs. Glassnode remains cautious overall, believing this is the late-stage bear market compression phase, and real demand signals have yet to appear.

Sun Yuchen appeared at Malaysia Blockchain Week 2026: TRON is becoming the cornerstone of the integration of AI and finance

The founder of TRON, Justin Sun, delivered a video keynote speech at Malaysia Blockchain Week 2026. He stated that DeFi, TradFi, and AI are accelerating their integration through the same assets, payment channels, and user groups. The future of finance will be a connected system operated collaboratively by institutions, open blockchain networks, and AI, and the infrastructure capabilities of TRON will become an important cornerstone supporting this transformation.Justin Sun pointed out that the scale and efficiency of TRON make it naturally suitable for AI agent payment scenarios. The B.AI and Bank of AI within the ecosystem have already endowed AI agents with independent identities and autonomous trading capabilities, with the number of B.AI users exceeding 2 million. He also responded to industry compliance concerns by highlighting the achievement of T3 FCU freezing approximately $450 million in illegal assets, stating that TRON's goal is to build a bridge between humanity and AI, local markets and global liquidity, providing open infrastructure for the next generation of value flow and inclusive finance.Malaysia Blockchain Week 2026 was held from July 29 to 30 at the Kuala Lumpur World Trade Center and is one of the most anticipated Web3 events in Southeast Asia. This event brought together global policymakers, industry leaders, developers, and investors to discuss the future evolution of blockchain, digital assets, and emerging technologies.
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